About Us

From Germany to Cedar Falls — A Family Boutique for Real Life

TEMOOI began in 2018 as a tiny online shop in Germany — my creative outlet during the messy, beautiful early days of motherhood. What started at my kitchen table grew into a way to connect with women who craved timeless, quality fashion they could actually live in.

In November 2024, we opened our doors in downtown Cedar Falls. Today, our boutique reflects everything I value: confidence, family, and community. My kids are often with me at the shop, and that real-life energy shapes the experience here.

What We’re About

Life has seasons. Motherhood, careers, milestones — all of it. We curate pieces that meet you in those seasons: beautiful, versatile clothing chosen with intention, so you feel like yourself no matter what’s on your plate.

We’re not about endless racks or disposable trends. We’re about building a wardrobe you’ll reach for again and again — pieces that quietly elevate your everyday and give you confidence without the fuss.

Why We Do It

Because every woman deserves to feel at home in her style. Because confidence shouldn’t be reserved for “after” moments. Because when you shop with us, you’re not just a customer — you’re part of a family-run space built to support you.

Come In & See

Whether you’re stopping by for a refresh, dressing for a milestone, or just need a moment of calm, TEMOOI is here to make getting dressed feel effortless again. We’re honored to be part of your story.

— Melissa Olson, Founder